Critcal Thought
We don't follow the hype

We aim to take a critical approach to everything we do avoiding decisions made on emotion or for individual benefit. Instead we will apply scientific method to our entire business and be constantly challenging, testing and validating our knowledge.

Net Contribution
Give more than we take

As a company we aim to contribute value to society accepting that everything we build and learn is done upon the work of others. We will share our knowledge and help others to succeed. In order to do so we must remain a viable business and act with long term commercial sense.

Equity & Transparency
Honesty comes first, always

All our dealings will be equitable, we will never deceive, exploit or otherwise engage in a transaction where the outcome is not win-win. In everything we do there shall be transparency and we will never hide our intentions or expectations.